Confederation of All India Traders (CAIT) Launched national e-commerce market bharatmarket

Confederation of All India Traders (CAIT) Launched national e-commerce market bharatmarket

Traders’ body Confederation of All India Traders (CAIT) announced to launch a national e-commerce marketplace ‘bharatmarket’ soon

Confederation of All India Traders (CAIT) Launched national e-commerce market bharatmarket

Aim of the portal?

To bring 95 per cent of retail traders onboard the platform, who would exclusively run the portal

Why?

Retail traders collaborated with several technology partners.

  • Confederation of All India Traders (CAIT) in association with several technology partners, will soon launch a national e-commerce marketplace ‘bharatmarket’ (www.bharatemarket.in) for all retail traders in India, who have served Indian consumers for years
  • CAIT has pledged to connect 95% of India’s retail business in this marketplace with the initial collaboration of Ministry of Commerce and Industry to implement the Prime Minister’s vision of Digital India
  • This e-commerce portal has a nationwide participation by retailers
  • Initiative has the support and guidance of the Ministry of Commerce and Industry

Need of this portal?

This is a good and efficient way to get essential commodities to consumers during the lockdown period and within containment zones

What do they expect from the portal?

The traders body is looking to enroll 1 crore retailers on this e-marketplace in 2020
They are trying to make it the world’s largest and most-unique e-marketplace ever

About Confederation of All India Traders (CAIT):

  • Location– New Delhi
  • Secretary General– Praveen Khandelwal

What are the measures taken by the Government?

    • The government of India took various measures to develop e-commerce market in the country.
    • Recently, around 200 mandis were added to the E-NAM platform
    • Today there are around 785 mandis operating under the platform
    • E-Nam is the National Agricultural Market that was launched in 2016.
    • Government of India announced that the Common Service Centres were to take over village level online retail chain
    • These centres are to do the jobs of Flipkart and Amazon in villages.

What is the latest E-commerce Policy?

    • The Draft E-Commerce Policy had been released by Department for Promotion of Industry and Internal Trade
    • The policy aims to address issues of data privacy and consumer protection
    • The policy also focuses on individual rights over holding data
    • It restricts cross-border data flow

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